Asher To The Yatzar is a campaign to inspire Klal Yisroel to appreciate the wonders and inner- workings of the human body.
‘Asher’ refers to praise, and ‘Yatzar’ is in regards to the Creator of the world. Hence the motto; “Praise to the Creator.”
Thus, using the words of the bracha to bring a whole new perspective and meaning to this most powerful blessing that we express so many times daily.
It was founded by Yossi Hecht in the summer of 2019 with the guidance of Rabbi Dov Keilson, Mashgiach of Yeshiva Darchei Torah in Far Rockaway. After Yossi was recovering from spinal-cord tumor surgeries, he urged his nation to say Asher Yatzar with greater alacrity and focus.
The core message of this campaign is to be mindful of all the good that we have. Primarily, the fact that we have functioning and healthy bodies that can serve the Creator.